Customer Buying Decisions

The decision making of the customer while purchasing from bookmyshow.com can be due to various factors:-

1. Effort saving - The effort required to go manually to the physical kiosk or box office is saved when one books through this website. There is an additional fee charged by the website known as  "convenience charge"and as the number of people booking through the website increase, it shows that customers are not minding paying extra for such convenience.. Convenience is important than a bit of money..!!
   
   
2. Time Saving - Imagine of a situation when you want to catch a movie in one hour and it takes forty minutes to reach the venue, bookmyshow.com helps you save "time" and "fuel". One can see whether they will be able to get a ticket or not, and accordingly can make a choice to leave for the cinema or not. Thank god, someone is thinking about the time and more importantly "environment".. (y)
   
   
3. Book in advance - Customers can book in advance and can save themselves from the misery of paying the same price as the last row, but watching the movie in the front row(s)
   
   
4. Multiple options available - Availability of multiple options for one particular movie in a city in the form of cinemas helps the customer make a choice about which show, which cinema , they would like to see the movie in. Customer gets to make a choice at a single platform. How cool is that.. !!
   
   
5. Seat Selection - One gets to choose their own seat(s). Hence, the given option encourages the customer to book through the website
   
   
6.  Discount Offers - Bookmyshow.com offers discounts on the usage of various credit or debit cards. Hence, it persuades the customer to buy through bookmyshow.com to save on that bit of money. Also, offers are present as per the tie ups with cinemas, hence, customer tends to book the ticket via the website, even if the cinema is stone throw away from the home, because that discount offer would not be available at the box office

Customer Value

The values that customer find in booking tickets through bookmyshow.com are many, and are discussed below :-

Queue outside a cinema hall

• Freedom from standing in Long Queues - Customers booking through the website need not stand in queues such as above to buy tickets. Booking tickets has been made hassle free by the use of internet  and can be done at your convenience

• Choose your own seats - It gives the choice to choose seats on your own in the cinema or the in the seating area of the stadium

• Real time status - Real time status is available for the movie or an event. A customer can decide, how urgently they want to book a ticket depending upon the status of availability of the tickets

• Strata of options  - When we go to a cinema to buy tickets, we are restricted to only that cinema. But , here customers get plethora of options in the form of multiple cinemas

• Multiple cities - The website gives the options of various cities in India beyond the metros. So, even if one is not in the metros, they can book the ticket on the same website. The depth provided in terms of cities is a major plus

• Events, Movies and Theater under one roof - The ticket booking options go beyond the cinema tickets booking. It also cater to the need of sports events such as IPL, F1 etc, music events such as Poets of the fall tour to India, Korn tour to India etc and all the theatre activities happening in the country

BookMyShow has certainly evolved by not restricting itself to one form of entertainment. Let us see, how much value it is able to provide to the customer in future.  

Introduction to the world of E-Ticketing and introduction of E-Ticketing world to India

Logo of Book My Show

• Did you remember the days when one used to stand in long queues to buy tickets for the particular event or a movie. How many of us actually did enjoy the experience of doing that? I guess, NONE.

• Then, came a pioneering idea in India , of getting tickets sitting in your drawing room or bedroom or whatever place one feels comfortable in. All one needed to perform such activity was an internet connection and a computer

• The idea was introduced by Bigtree Entertainment Pvt. Ltd. ,India's premiere comprehensive ticketing, information and analysis solutions provider.

• Bigtree Entertainment's Bookmyshow.com is India’s largest e ticketing website and holds a 90% market share in the online entertainment ticketing space, being the only destination for movie and non-movie options like concerts, plays, events and sports.
   
• Established in 1999 with a clear focus of providing cutting-edge digital solutions to the entertainment industry

• Bigtree caters to cinemas and event organisers as well as the consumers and is the only company that provides a complete range of solutions through call centers, internet ticketing, kiosks and mobile ticketing.

• From setting up India's first entertainment ticketing company with Chase Capital Partners JP Morgan, Bigtree, over the years, has attracted renowned investors like the present one, Network 18. 

• With a dedicated team of over 300 people, Bigtree has extended its reach across the entire matrix of the motion picture distribution and exhibition.

• Bigtree has a range of services that cater to specific needs of their clients. Bigtree's White Label Services are for clients who do not have a presence over the Internet, so as to enable Online Ticketing Services.
   
• Bigtree has a partnership with Vista Entertainment Services, New Zealand, which specialises in providing top quality software solutions to the cinema market.
   
• Bigtree is the only company in India that represents Rentrak's tracking system; International Box Office Essentials (IBOE).
   
• Bigtree's in house call centers take bookings and delivery of tickets for more than 50 cinemas, through 16 centers and more than 200 employees, across the country.