The decision making of the customer while purchasing from bookmyshow.com can be due to various factors:-
- Effort saving - The effort required to go manually to the physical kiosk or box office is saved when one books through this website. There is an additional fee charged by the website known as "convenience charge"and as the number of people booking through the website increase, it shows that customers are not minding paying extra for such convenience.. Convenience is important than a bit of money..!!
- Time Saving - Imagine of a situation when you want to catch a movie in one hour and it takes forty minutes to reach the venue, bookmyshow.com helps you save "time" and "fuel". One can see whether they will be able to get a ticket or not, and accordingly can make a choice to leave for the cinema or not. Thank god, someone is thinking about the time and more importantly "environment".. (y)
- Book in advance - Customers can book in advance and can save themselves from the misery of paying the same price as the last row, but watching the movie in the front row(s)
- Multiple options available - Availability of multiple options for one particular movie in a city in the form of cinemas helps the customer make a choice about which show, which cinema , they would like to see the movie in. Customer gets to make a choice at a single platform. How cool is that.. !!
- Seat Selection - One gets to choose their own seat(s). Hence, the given option encourages the customer to book through the website
- Discount Offers - Bookmyshow.com offers discounts on the usage of various credit or debit cards. Hence, it persuades the customer to buy through bookmyshow.com to save on that bit of money. Also, offers are present as per the tie ups with cinemas, hence, customer tends to book the ticket via the website, even if the cinema is stone throw away from the home, because that discount offer would not be available at the box office
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