Lets examine the competition faced by bookmyshow.com with respect to Porter's five forces model :-
Suppliers - Suppliers to the offerings are the event organizers and cinema owners who find a benefit in outsourcing the logistics of handling ticket sales. As much as it help them to use that cost in other revenues, it helps the e-ticketing site to generate business. Suppliers will outsource their ticket sales to that company, with whom they are able to strike the best deal, hence, they add to the competition in industry
Buyers- Buyers are the customers that find benefit in booking through these tickets through e-ticketing sites. Customers are not able to choose between the different sites because tickets of one event is available on only one platform. Hence, they do not add that much to the competition
Potential Entrants - New players in the industry add to the competition but not to that much significant levels because potential entrants can vouch for a new event only as it is very difficult for new entrants to take over an event from an established competitor
Substitutes- Substitutes to the ticketing websites are the box offices in cinemas and physical ticket vending boxes at the events. Hence, people who do not prefer to book in advance or who are not technologically sound to book through internet will be catering to such choices. Hence, this target group would also not contribute much to the industry rivalry
Industry Rivalry - All the above options lead to industry rivalry which leads to competition. The competitors information is as follows:-
As India has just experienced online ticketing sector i.e it emerged around a decade ago, hence there are not many competitors of bookmyshow.com. Few of the competitors are :-
Ticketgreen.COM
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| Porter's five forces |
Suppliers - Suppliers to the offerings are the event organizers and cinema owners who find a benefit in outsourcing the logistics of handling ticket sales. As much as it help them to use that cost in other revenues, it helps the e-ticketing site to generate business. Suppliers will outsource their ticket sales to that company, with whom they are able to strike the best deal, hence, they add to the competition in industry
Buyers- Buyers are the customers that find benefit in booking through these tickets through e-ticketing sites. Customers are not able to choose between the different sites because tickets of one event is available on only one platform. Hence, they do not add that much to the competition
Potential Entrants - New players in the industry add to the competition but not to that much significant levels because potential entrants can vouch for a new event only as it is very difficult for new entrants to take over an event from an established competitor
Substitutes- Substitutes to the ticketing websites are the box offices in cinemas and physical ticket vending boxes at the events. Hence, people who do not prefer to book in advance or who are not technologically sound to book through internet will be catering to such choices. Hence, this target group would also not contribute much to the industry rivalry
Industry Rivalry - All the above options lead to industry rivalry which leads to competition. The competitors information is as follows:-
COMPETITORS
As India has just experienced online ticketing sector i.e it emerged around a decade ago, hence there are not many competitors of bookmyshow.com. Few of the competitors are :-
KYAZOONGA.COM
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| Logo of Kyazoonga.com |
Kyazoonga.com holds the second best share in the market after bookmyshow.com. It is a website which covers various events such as films, theater, sports and music. It also has good number of clients with respect to number of movie screens are concerned on a pan India basis. It has offerings in major cities of Indi as well as in tier II and III towns. Kyazoonga.com is giving a strict competition to bookmyshow.com in today's time
NoMoreQueue.COM
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| Logo of No More Queue.com |
NoMoreQueue.com also has pan India presence but mainly into tier II and tier III cities of India for movie screening options. It also has limited offerings in terms of events are concerned. Hence, it is catering to specific audiences
Ticketgreen.COM
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| Logo of Ticketgreen.com |
Ticketgreen.com caters specifically to South Indian market and primarily movie offerings produced in southern India. It has its operations confined mainly to South Indian towns, however, it has some offerings in the cities present in western India also. It is not present in north India, hence, this proves to be a hindrance to its growth in the sector
MULTIPLEXES - Ticket selling on its own
Many of the multiplexes, such as PVR Cinemas, Fame Cinemas and INOX Movies have not outsourced there ticket selling operations. Tickets for their cinemas are only available through their websites, hence, whole of the revenue generation by the ticket sales is their own and they do not need to logistically connect with other entity
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| Logo of PVR Cinemas |
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| Logo of Fame Cinemas |
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| Logo of Inox Cinemas |
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