Branding

BRANDING

As the majority of the target group for bookmyshow.com is formed by individuals who are internet savvy, have either credit or debit cards to pursue financial transactions, hence, branding of the website is done in the conventional advertising way only if it is a big ticket release or event.

Otherwise, most of the branding done by bookmyshow.com is through word of mouth or it is a classic case of a thirsty man able to look out for the water i.e people who wish to witness any movie or an event , and who want to book the tickets in advance will inadvertently log on to website for achieving their end

One of the advertisement for branding bookmyshow.com as a one stop destination for ticket sales before IPL can be seen below

 

Branding of bookmyshow.com is done through print advertisements only when it wants to promote an offer such as:-

Offer published in newspaper

Offer like these are able to project bookmyshow.com as a pocket friendly enterprise which helps customers to save their hard earned money

Most of the advertisements or branding strategies of bookmyshow.com revolve around the timings of the event, hence, these are seasonal in nature. Also, bookmyshow.com does not aggressively markets itself as compared to www.kyazoonga.com, which aggressively markets itself via television commercials