Thursday 13 September 2012

Sales Management

Let us examine the sales management system of an online ticketing organization such as bookmyshow.com  with the help of a figure:-

Sales mechanism of an online ticketing system




Sales Management in an online ticketing organization such as bookmyshow.com does not involves any sales person, as the sales methodology is PULL BASED rather than push based. However, the sales mechanism is structured with the help of regular IT services.

 The mechanism follows this single steps:-

  1. Customers log on to the website at the place of their convenience
  2. Customers choose their preference of tickets and the request for buying goes to the servers
  3. Servers redirect the request to the servers of the various payment gateways such as VISA, CITIBANK in case of credit card payments, various bank gateways for debit card payments or any other options
  4. If the payment gets approved, customers get a confirmation of their ticket(s). If payment is not approved, then customers get a message of regret or payment failure
  5. Customers with approved payments also receive an sms and an e-mail on their registered mobile number and e-mail respectively so as to show it at the concierge or box office to get the physical tickets 
  6. Customers might also be required to take a print out of the booking confirmation received on an e-mail, in case the ticket issuer demands so
The other part that sales team might be undertaking is reaching to maximum number of customers, letting them know the benefits of online ticketing and making sure that the count of the customers keeps on increasing month by month

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